Push to tourism:
Tourism ministry signs MOU with Make my trip & Ibibio
The Tourism Ministry has signed an Memorandum of Understanding (MoU) with Make My Trip Pvt. Ltd and Ibibo as part of its ongoing efforts to strengthen the Hospitality & Tourism Industry, especially during Covid-times.
The Ministry has already signed MoUs with Easy my Trip, Clear trip and Yatra.com.
– The primary objective behind signing the MoU with make my trip & Ibibo is to provide an extensive visibility to accommodation units, which have self-certified themselves on SAATHI (System for Assessment, Awareness & Training for the Hospitality Industry) on the OTA platform
– The MoU outlines both parties with the aim to encourage units to register on NIDHI and thereby on SAATHI.
– Further, its underlying aim is to encourage the local tourism Industry with appropriate safeguards for curbing the spread of COVID-19.
– The idea is also to gather more information on accommodation units in order to gain actionable insights & designing evidence based & targeted policy measures and to promote safe, honorable and sustainable tourism.
The MOU was signed between the Tourism industry, Make my trip and Ibibo in an event organized under the arrangement between the Ministry of Tourism & Quality Council of India (QCI).
It was organized for implementing measures for strengthening the Indian Hospitality & Tourism Industry.
The event was graced by Rakesh Kumar Verma, Joint Secretary, Ministry of Tourism, Sanjay Singh, Deputy Director General (H&R), Ministry of Tourism, Dr. A Raj, Senior Director, QCI, Mohit Singh, Deputy Director, QCI, Dr. Mahavir Prasad Tiwari, Deputy Director, QCI, Abhishek Logani, Chief Business Officer-Hotels, Make My Trip (India) Private Limited & Ibibo Group Private Limited and Shri. Venkatesh Ramakrishna, SVP – Corporate Affairs, Make My Trip (India) Private Limited & Ibibo Group Private Limited.
In the near future, the Ministry of Tourism and Make My Trip (India) Private Limited & Ibibo Group Private Limited will endeavor to take necessary steps to encourage and promote strategic and technical co-operation in the Indian hospitality & tourism sector for overall benefit in the identified areas through the MoU.
Further, it is expected, that, in the future more OTAs will come forward for signing such MOUs to strengthen the Hospitality & Tourism Industry of India.
About SAATHI (System for Assessment, Awareness & Training for the Hospitality Industry):
Recently, the SAATHI programme was launched in line with the Vice President’s call for leveraging the tourism potential of India to enhance the country’s soft power globally.
This initiative is also congruent with the PM’s clarion call for “Atmanirbhar Bharat”. The idea behind is not only to sensitize the industry on the Covid-19 regulations by the government but also to instil confidence amongst the staff and guests that the hospitality unit has exhibited intent towards ensuring safety and hygiene at the workplace.
Indian Tourism Industry:
The Indian tourism industry contributed to 6.8% of India’s GDP in 2019 and supported 39.80 Mn jobs, which is 8 % of its total employment, according to The World Travel and Tourism Council (WTTC).
The sector is also predicted to grow at an annual rate of 6.9% by 2028 which is 9.9% of GDP.